FOR IMMEDIATE RELEASE
Grounded Kidswear supports 10-year-old girl’s fight against leukemia
LOS ANGELES, CA February 22, 2016 – Grounded Kidswear is committed to donating a portion of its profits to charities dedicated to helping underserved youth. During the week of February 22-28, the Los Angeles based company has pledged to donate 100% of its sales proceeds to help with the medical expenses of 10-year-old Samantha Surban, as she fights a rare form leukemia at the UCLA Mattel Children’s Hospital.
Samantha Surban celebrated her 10th birthday on January 17th of this year. She was born in the Bay Area but has called the island of Guam home for most of her life. Over the holidays, Sam was diagnosed with a rare form of leukemia that has only been recorded in a child her age a mere seven times. Guam did not have the resources to start an effective treatment plan and it was recommended that she be emergency transported to Mattel Children’s Hospital at in Los Angeles. Samantha’s mother, Marie Jo, left everything behind to care for her daughter and is residing in a hotel near the UCLA campus. She has exhausted all of her resources to help fund Samantha’s treatments, living expenses and day-to-day necessities. Samantha has completed her first round of chemotherapy and is now underway with round 2. She is a budding artist, who loves watching Nickelodeon, experimenting with fashion, drinking cookies & cream milkshakes and driving remote control cars.
Samantha’s story called for an immediate response from Los Angeles based apparel company, Grounded Kidswear. When owner Kathleen Siño, who is also Samantha’s aunt, was informed that Samantha was being treated at UCLA, she paid a visit to the family and reconnected with them instantly. “At first it was just about spending time with Samantha and my cousin Marie Jo,” Kathleen said. “But it didn’t take long for the light bulb to turn on… I had to figure out how Grounded could help this family.”
Grounded Kidswear is fully committed to helping children in need by pledging a portion of its proceeds to charities that focus of the well-being of families and children. Kathleen was initially inspired to help children in need while working on the pediatric intensive care unit at Kaiser Permanente in Los Angeles. The Art Elysium would send volunteers to the hospital to provide an escape for the patients through creative arts. “I knew I had creativity, and I knew I wanted to help… but I just didn’t know how to at the time”, Kathleen recalls.
Grounded took shape years later, once Kathleen decided to fully commit to being a professional fashion designer. The idea began as a school project during her studies at the Parsons the New School in New York and Central Saint Martins in London. Grounded Kidswear is now a fully functioning corporation, run from Kathleen’s tiny 150 sq. foot home office. “A small business can run from anywhere if you can use your resources wisely,” she states.
It’s the “stay Grounded” attitude that Kathleen hopes will connect with families not only looking for quality clothing for their little ones, but a product made with good intentions. Grounded Kidswear is supporting Samantha and her family by giving 100% of sales from February 22-28, 2016 to help offset some of their expenses while they continue to fight cancer. All items must be purchased online at www.butimgrounded.com and Grounded has also offered to send complimentary notes of encouragement to Sam from their customers.
Grounded Kidswear is a family-owned company with the mission to make positive change in the world through staying grounded in love & community.
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